Course Modules: MBA-613-SH-1704: GLOBAL MARKETING

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Welcome from Professor... Welcome from Professor... 1

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Module 1: Global marketing introduction, environment, and research - articles

Module 1: Global marketing introduction, environment, and research - articles Module 1: Global marketing introduction, environment, and research - articles

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Module 1 outline Module 1 outline 1

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Module 1 PowerPoint Module 1 PowerPoint 2

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Attachment

topic 1_global mktg research.ppt topic 1_global mktg research.ppt 3

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topic 2_global environment .ppt topic 2_global environment .ppt 4

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Module 1 Article Readings Module 1 Article Readings 5

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Attachment

Base of the Pyramid Markets Culture Insights-wiem06021.pdf Base of the Pyramid Markets Culture Insights-wiem06021.pdf 6

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Born Global-wiem06052.pdf Born Global-wiem06052.pdf 7

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Forces Affecting Global Integration and Global Marketing-wiem06031.pdf Forces Affecting Global Integration and Global Marketing-wiem06031.pdf 8

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Attachment

Global Marketing Strategy Perspectives and Approaches.pdf Global Marketing Strategy Perspectives and Approaches.pdf 9

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Assignment

Module 1 Article Summary Module 1 Article Summary 100 11

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Discussion Topic

Module 1 Article Discussion Module 1 Article Discussion 100 12

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Module 2: Global marketing introduction, environment, and research - case

Module 2: Global marketing introduction, environment, and research - case Module 2: Global marketing introduction, environment, and research - case

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Module 2 outline Module 2 outline 1

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Discussion Topic

Module 2 Case Discussion Module 2 Case Discussion 100 2

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Module 3: Foreign Marketing Opportunity Assessment and STP -articles

Module 3: Foreign Marketing Opportunity Assessment and STP -articles Module 3: Foreign Marketing Opportunity Assessment and STP -articles

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Module 3 outline Module 3 outline 1

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Module 3 PowerPoint Module 3 PowerPoint 2

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Attachment

topic 3. Foreign Market Opportunity Assessment.pptx topic 3. Foreign Market Opportunity Assessment.pptx 3

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topic 4_global STP and mktg strategies.ppt topic 4_global STP and mktg strategies.ppt 4

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Module 3 Article Readings Module 3 Article Readings 5

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Attachment

Consumer Animosity-wiem06045.pdf Consumer Animosity-wiem06045.pdf 6

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Cross-Cultural Psychology of Consumer Behavior-wiem03041.pdf Cross-Cultural Psychology of Consumer Behavior-wiem03041.pdf 7

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Global Consumerism and Consumption-wiem06002.pdf Global Consumerism and Consumption-wiem06002.pdf 8

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Marketing Aspects of Cultural Distance-wiem06044.pdf Marketing Aspects of Cultural Distance-wiem06044.pdf 9

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Assignment

Module 3 Article Summary Module 3 Article Summary 100 10

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Discussion Topic

Module 3 Article Discussion Module 3 Article Discussion 100 12

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Module 4: Foreign Marketing Opportunity Assessment and STP - case

Module 4: Foreign Marketing Opportunity Assessment and STP - case Module 4: Foreign Marketing Opportunity Assessment and STP - case

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Module 4 outline Module 4 outline 1

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Discussion Topic

Module 4 Case Discussion Module 4 Case Discussion 100 2

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Module 5: Global branding strategies and marketing management strategies - articles

Module 5: Global branding strategies and marketing management strategies - articles Module 5: Global branding strategies and marketing management strategies - articles

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Module 5 outline Module 5 outline 1

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Module 5 PowerPoint Module 5 PowerPoint 2

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topic 5_global branding.ppt topic 5_global branding.ppt 3

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topic 6_global marketing managment.ppt topic 6_global marketing managment.ppt 4

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Module 5 Article Readings Module 5 Article Readings 5

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Country of Origin as Brand Element.pdf Country of Origin as Brand Element.pdf 6

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Attachment

Digital Medium and Global Marketing-wiem06014.pdf Digital Medium and Global Marketing-wiem06014.pdf 7

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Global Branding-wiem06020.pdf Global Branding-wiem06020.pdf 8

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Attachment

International Product Innovation and Development-wiem06018.pdf International Product Innovation and Development-wiem06018.pdf 9

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Assignment

Module 5 Article Summary Module 5 Article Summary 100 10

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Discussion Topic

Module 5 Article Discussion Module 5 Article Discussion 100 12

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Module 6: Global branding strategies and marketing management strategies - case

Module 6: Global branding strategies and marketing management strategies - case Module 6: Global branding strategies and marketing management strategies - case

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Module 6 outline Module 6 outline 1

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Discussion Topic

Module 6 Case Discussion Module 6 Case Discussion 100 2

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Module 7: Project proposal part 1 (selecting a country) due

Module 7: Project proposal part 1 (selecting a country) due Module 7: Project proposal part 1 (selecting a country) due

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Module 7 outline Module 7 outline 7

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Assignment

Final Project Part#1 proposal Final Project Part#1 proposal 100 8

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Module 8: Global logistics and distribution, and major global emerging markets - articles

Module 8: Global logistics and distribution, and major global emerging markets - articles Module 8: Global logistics and distribution, and major global emerging markets - articles

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Module 8 outline Module 8 outline 1

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Module 8 PowerPoint Module 8 PowerPoint 2

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Attachment

topic 5_global branding.ppt topic 5_global branding.ppt 3

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topic 6_global marketing managment.ppt topic 6_global marketing managment.ppt 4

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Module 8 Article Readings Module 8 Article Readings 5

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Attachment

Emerging Markets-wiem06037.pdf Emerging Markets-wiem06037.pdf 6

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Attachment

Gray Markets-wiem06034.pdf Gray Markets-wiem06034.pdf 7

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Attachment

International Marketing Channels-wiem06006.pdf International Marketing Channels-wiem06006.pdf 8

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Attachment

International Trade Intermediaries-wiem06040.pdf International Trade Intermediaries-wiem06040.pdf 9

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Assignment

Module 8 Article Summary Module 8 Article Summary 100 10

assignment 16509347 1

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Discussion Topic

Module 8 Article Discussion Module 8 Article Discussion 100 12

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Module 9: Global logistics and distribution, and major global emerging markets - case

Module 9: Global logistics and distribution, and major global emerging markets - case Module 9: Global logistics and distribution, and major global emerging markets - case

Page

Module 9 outline Module 9 outline 7

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Discussion Topic

Module 9 Case Discussion Module 9 Case Discussion 100 8

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Module 10: Global entry strategies, export and import management, and online marketing - article

Module 10: Global entry strategies, export and import management, and online marketing - article Module 10: Global entry strategies, export and import management, and online marketing - article

Page

Module 10 outline Module 10 outline 8

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Page

Module 10 PowerPoint Module 10 PowerPoint 9

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Attachment

topic 9_gobal mkt entry strategies.ppt topic 9_gobal mkt entry strategies.ppt 10

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Page

Module 10 Article Readings Module 10 Article Readings 11

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Attachment

Export Performance-wiem06029.pdf Export Performance-wiem06029.pdf 12

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Attachment

Global Sourcing Strategy-wiem06028.pdf Global Sourcing Strategy-wiem06028.pdf 13

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Attachment

International Franchising-wiem06027.pdf International Franchising-wiem06027.pdf 14

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Attachment

Market Entry and Expansion-wiem06016.pdf Market Entry and Expansion-wiem06016.pdf 15

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Assignment

Module 10 Article Summary Module 10 Article Summary 100 16

assignment 16509359 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

Module 10 Article Discussion Module 10 Article Discussion 100 18

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Module 11: Global entry strategies, export and import management, and online marketing - case

Module 11: Global entry strategies, export and import management, and online marketing - case Module 11: Global entry strategies, export and import management, and online marketing - case

Page

Module 11 outline Module 11 outline 7

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Discussion Topic

Module 11 Case Discussion Module 11 Case Discussion 100 10

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Module 12: Final project proposal part 2 (selecting a poduct) due

Module 12: Final project proposal part 2 (selecting a poduct) due Module 12: Final project proposal part 2 (selecting a poduct) due

Page

Module 12 outline Module 12 outline 6

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Assignment

Final Project Part#2 proposal Final Project Part#2 proposal 100 7

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Final Project

Final Project Final Project

Assignment

Final Project Final Project 100 1

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete