Course Modules: MBA-613-DL-1602: GLOBAL MARKETING

Welcome

Welcome Welcome

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Welcome from Professor... Welcome from Professor... 1

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Module 1: Global marketing introduction, environment, and research.

Module 1: Global marketing introduction, environment, and research. Module 1: Global marketing introduction, environment, and research.

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Module 1: Overview Module 1: Overview 1

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Module 1: Objectives Module 1: Objectives 2

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Module 1: To Do Module 1: To Do 3

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Module 1: Article Readings Module 1: Article Readings 4

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Module 1: PowerPoint Module 1: PowerPoint 5

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Discussion Topic

Module 1: Discussion Board - articles Module 1: Discussion Board - articles 40 6

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Module 1: Summary Module 1: Summary 7

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Module 2:Global marketing introduction, environment, and research.

Module 2:Global marketing introduction, environment, and research. Module 2:Global marketing introduction, environment, and research.

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Module 2: Overview Module 2: Overview 1

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Module 2: Objectives Module 2: Objectives 2

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Module 2: To Do Module 2: To Do 3

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Module 2: Case Readings Module 2: Case Readings 4

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Discussion Topic

Module 2: Discussion Board - Unilever in India Module 2: Discussion Board - Unilever in India 60 5

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Module 2: Summary Module 2: Summary 6

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Module 3:Foreign Marketing Opportunity Assessment and Segmentation, Targeting, and Positioning.

Module 3:Foreign Marketing Opportunity Assessment and Segmentation, Targeting, and Positioning. Module 3:Foreign Marketing Opportunity Assessment and Segmentation, Targeting, and Positioning.

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Module 3: Overview Module 3: Overview 1

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Module 3: Objectives Module 3: Objectives 2

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Module 3: To Do Module 3: To Do 3

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Module 3: Article Readings Module 3: Article Readings 4

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Module 3: PowerPoint Module 3: PowerPoint 5

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Discussion Topic

Module 3: Discussion Board - articles Module 3: Discussion Board - articles 40 6

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Module 3: Summary Module 3: Summary 7

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Module 4:Foreign Marketing Opportunity Assessment and Segmentation, Targeting, and Positioning.

Module 4:Foreign Marketing Opportunity Assessment and Segmentation, Targeting, and Positioning. Module 4:Foreign Marketing Opportunity Assessment and Segmentation, Targeting, and Positioning.

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Module 4: Overview Module 4: Overview 0

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Module 4: Objectives Module 4: Objectives 1

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Module 4: To Do Module 4: To Do 2

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Module 4: Case Readings Module 4: Case Readings 3

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Discussion Topic

Module 4: Discussion Board - Colgate Max Fresh Global Module 4: Discussion Board - Colgate Max Fresh Global 60 4

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Module 4: Summary Module 4: Summary 5

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Module 5:Global branding strategies and marketing management strategies

Module 5:Global branding strategies and marketing management strategies Module 5:Global branding strategies and marketing management strategies

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Module 5: Overview Module 5: Overview 0

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Module 5: Objectives Module 5: Objectives 1

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Module 5: To Do Module 5: To Do 2

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Module 5: Article Readings Module 5: Article Readings 3

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Module 5: PowerPoint Module 5: PowerPoint 4

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Discussion Topic

Module 5: Discussion Board - articles Module 5: Discussion Board - articles 40 5

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Module 5: Summary Module 5: Summary 6

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Module 6: Global branding strategies and marketing management strategies

Module 6: Global branding strategies and marketing management strategies Module 6: Global branding strategies and marketing management strategies

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Module 6: Overview Module 6: Overview 0

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Module 6: Objectives Module 6: Objectives 1

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Module 6: To Do Module 6: To Do 2

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Module 6: Case Readings Module 6: Case Readings 3

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Discussion Topic

Module 6: Discussion Board - LV in Japan Module 6: Discussion Board - LV in Japan 60 4

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Module 6: Summary Module 6: Summary 5

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Module 7:Searching International Market Information online; Midterm Exam

Module 7:Searching International Market Information online; Midterm Exam Module 7:Searching International Market Information online; Midterm Exam

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Module 7: Overview Module 7: Overview 1

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Module 7: Objectives Module 7: Objectives 2

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Module 7: To Do Module 7: To Do 3

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Module 7: Midterm Exam Readings Module 7: Midterm Exam Readings 4

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Module 7: PowerPoint (for V-Classroom) Module 7: PowerPoint (for V-Classroom) 5

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Module 7: Summary Module 7: Summary 6

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Module 8:Global logistics and distribution, and major global emerging markets

Module 8:Global logistics and distribution, and major global emerging markets Module 8:Global logistics and distribution, and major global emerging markets

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Module 8: Overview Module 8: Overview 0

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Module 8: Objectives Module 8: Objectives 1

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Module 8: To Do Module 8: To Do 2

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Page

Module 8: Article Readings Module 8: Article Readings 3

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Page

Module 8: PowerPoint Module 8: PowerPoint 4

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Discussion Topic

Module 8: Discussion Board - articles Module 8: Discussion Board - articles 40 5

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Module 8: Summary Module 8: Summary 6

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Module 9:Global logistics and distribution, and major global emerging markets

Module 9:Global logistics and distribution, and major global emerging markets Module 9:Global logistics and distribution, and major global emerging markets

Page

Module 9: Overview Module 9: Overview 0

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Page

Module 9: Objectives Module 9: Objectives 1

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Page

Module 9: To Do Module 9: To Do 2

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Page

Module 9: Case Readings Module 9: Case Readings 3

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Discussion Topic

Module 9: Discussion Board - LG Electronics Global Strategy Module 9: Discussion Board - LG Electronics Global Strategy 60 4

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Page

Module 9: Summary Module 9: Summary 5

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Module 10:Global entry strategies, export and import management, and online marketing.

Module 10:Global entry strategies, export and import management, and online marketing. Module 10:Global entry strategies, export and import management, and online marketing.

Page

Module 10: Overview Module 10: Overview 0

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Page

Module 10: Objectives Module 10: Objectives 1

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Page

Module 10: To Do Module 10: To Do 2

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Page

Module 10: Article Readings Module 10: Article Readings 3

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Page

Module 10: PowerPoint Module 10: PowerPoint 4

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Discussion Topic

Module 10: Discussion Board - articles Module 10: Discussion Board - articles 40 5

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Page

Module 10: Summary Module 10: Summary 6

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Module 11:Global entry strategies, export and import management, and online marketing.

Module 11:Global entry strategies, export and import management, and online marketing. Module 11:Global entry strategies, export and import management, and online marketing.

Page

Module 11: Overview Module 11: Overview 0

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Page

Module 11: Objectives Module 11: Objectives 1

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Page

Module 11: To Do Module 11: To Do 2

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Page

Module 11: Case Readings Module 11: Case Readings 3

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Discussion Topic

Module 11: Discussion Board - Xiaomi case Module 11: Discussion Board - Xiaomi case 60 4

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Page

Module 11: Summary Module 11: Summary 5

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Module 12:Final Project Online Presentation

Module 12:Final Project Online Presentation Module 12:Final Project Online Presentation

Page

Module 12: Overview Module 12: Overview 1

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Page

Module 12: Objectives Module 12: Objectives 2

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Module 12: To Do Module 12: To Do 3

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Module 12: Summary Module 12: Summary 4

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Assignment

Final Project Final Project 100 5

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